How to Get More Email
Subscribers in 5 Easy Steps
No matter how popular trends like social media marketing and
SEO have become, the true lifeblood of any online business is its email
subscribers.
In fact, the presence of email in our daily lives has increased
exponentially in the last decade; Pew Research Center even found that almost
half of all Americans check their email daily.
Therefore, figuring out how to
get more email subscribers is an essential survival skill for all online
businesses.
Here are five easy steps that you can start today to make sure that
you are among them:
Get Passionate about
Email
The importance of email marketing is no longer in dispute.
However, the enthusiasm the majority of us embrace when it comes to email
marketing strategy is. If you want to get more email subscribers you need to
make them a priority, and there’s good evidence as to why this is important:
·
Email subscribers are the foundation of your
business and are those most likely to trust your content
·
Email subscribers carry your sales and
engagement even as outside factors, such as Google de-indexing, do the opposite.
·
Email subscribers are those who are most likely
to become buyers and, by and large, repeat customers
Get into Their Head
If you want to know how to get more email subscribers, you
need to first understand what those subscribers think and how and why they
think it.
Like any marketing strategy, email marketing success relies on
accurate approximation of the target audience and properly positioned messages
that will reach them.
The next three steps in this process focus on what you
can do to understand your subscribers and would-be subscribers before designing
a sign-up campaign.
There Is Power in
Groups
Human beings love to belong.
We crave society and groups
with whom we feel connected. Tapping into the group-mind of your target market
and harnessing the power and influence of the “group” is a great way to attract
attention to your brand.
This can be achieved through a number of strategies
such as testimonials, organically-generated comments, exclusivity, and the use
of social media.
Be Direct in Your
Calls to Action
One of the most frequent rookie mistakes made my email
marketers or sales people of any kind is crafting calls to action that are too
weak and leave the prospect guessing at your intent.
If you want to get more
mail subscribers, you need to tell them what to do and how to do it.
This
doesn’t need to be rude or obnoxious; it just needs to go from asking prospects
to sign up versus telling them that it’s a good idea.
For example, instead of
“Sign up for a free eBook” try, “Get your free eBook now!”
Don’t Ba Afraid
The final step in learning how to get more email subscribers
gets to the heart of any and all sales tactics: learn to anticipate and respond
to objections.
Figure out what would prevent a prospect from signing up for
email updates.
Are they afraid of spam or worried you will sell their email
address to others? Do they think it will be too difficult to unsubscribe?
Answer all of these fears in your call to action as a means
of assuaging their concern and converting them through confidence.
Mastering
this and other steps will help you get more email subscribers easily.
Talk Soon,
David Slabon
