3 Email Marketing
Tips that Everyone Can Use...
With the over-abundance of junk mail we all get to our
inboxes each day, it’s easy for companies to disregard the importance of email
marketing in their overall marketing plan. But to do so is a mistake. Review
the following 3 email marketing tips to help reinvigorate your marketing
efforts.
Commit to email above
social media.
The changing nature of online marketing, especially in the
realm of social media such as Facebook, Twitter, and Instagram, has businesses
thinking twice about the time and energy they should spend on their email
marketing. The result is that many people approach email marketing with less
reverence than it deserves and lose valuable customer engagement opportunities
as a result.
Studies consistently show that email marketing is the king
of online marketing strategies despite the meteoric rise of Facebook in the
past few years. In fact, the Pew Research Center’s Internet and American Life
Project found in a 2011 study that over 60% of all adults check their email daily. This is up from less than 50% in
2002. The inclusion of email as a fact of our lives and staple in our culture
makes a company who fails to harness this power start the race in last place.
Email is a powerful way to engage new and old clients in a targeted way, on a
regular basis.
Make sure to get
permission and don’t abuse it once you have it.
Once you recognize the power of email as a marketing tool,
it is still important to pay attention to the rules and etiquette of using it.
The assumption that email is ‘overdone’ cannot be ignored. Therefore, companies
need to make sure that they get permission from clients or potential clients
before adding them to their email lists and then use common sense along with
good analytics to make sure that they send their message at appropriate times
without seeming ‘spammy.’
Target your offers.
One of the benefits of getting permission to add someone to
an email marketing list is that in the process you can ask questions about that
person that will help you to categorize him or her for future mailings. Former
customers can be further categorized according to their buying patterns and
preferences. Basic demographic information such as a client’s age and gender
can help you to isolate offers that will appeal to them and those that will
not, increasing their likelihood of viewing your company as one that is in
touch with their needs.
Using these email marketing tips as a basis for your
company’s email marketing plan is essential if you want your efforts to be
successful. Email is an important part of our culture and business in the 21st
century; this means that companies who accurately and responsibly use it will
reap amazing benefits.
