Marketing How To: SEO
Website Advice that Everyone Needs
The reality of marketing today is that majority of
companies’ digital strategies center on one place:
Google.
The goal of most
websites is to rank at number one on Google’s search results. Therefore, it’s
important to familiarize yourself with the most important marketing how to:
SEO.
Website ranking on Google and other search engines is entirely dependent
on the ways in which your site utilizes search engine optimization (or SEO) to
its advantage.
Here are four quick ways to make sure your site is doing just
that.
Blogging, blogging,
blogging
The addition of a blog that is regularly updated and
properly utilizes keywords is the number one way to improve SEO, website
rankings will then follow.
The benefit of a blog has to do with the addition of
new content to the site.
This content should be unique (i.e. written for your
site specifically and your site only) and provide visitors with relevant,
helpful information in your niche.
This is the “product” that search engines
offer (information) so to stay in their graces you need to provide it.
Just to Be Clear: You
Must Be Original
Once upon a time, when Google was new and fewer people used
the internet on a daily basis copycat content was less of a problem.
However,
as literally every business has moved online and almost every person uses the
computer daily, the need to original content is essential in determining your
site’s ranking.
This cannot be emphasized enough when it comes to SEO. Website
success depends on the generation of useful content that cannot appear anywhere
else on the web, nor anywhere else on your site.
Titles Should Be
Keyword Rich
One of the cornerstones of SEO is keyword research.
Businesses need to know which words and phrases their potential customers are
using to search and then they need to integrate those words and phrases into
their content—that is SEO.
Website
rankings further improve when those keywords are in the titles of pages and
articles.
This is because titles of pages and articles appear in the title bar
of the page (URL address) and are therefore easier for search engines to
recognize.
Link between Pages
Another important way to catch the attention of search
engines is through the use of keyword links on your website, specifically
footer links.
List the other major pages of you site on the footer of each page
and use keywords as your anchor text that identifies them.
This has the dual
advantage of making your site easier to navigate as well as inserting keywords
into each page without the need to work them into longer copy.
Learning the ins and outs of digital marketing is an
important way to increase your online presence and attract new customers, but
there are a lot of concepts to cover in a marketing how to.
SEO website advice,
however, is among the most important points to cover when designing an online
presence and an associated marketing plan.
These four tips are just the
beginning of a complex system that will help propel your website to the top of
Google.
