Never Ask ‘How Do I Get More Clients’ Again with These Four Simple Steps
While the importance of marketing cannot be disputed, the
sad fact of the matter is that the amount of money you spend is not directly correlated
with the results you get. Many firms spend thousands, sometimes tens of
thousands of dollars on marketing initiatives only to end up asking the same
question: “How do I get more clients?”
In fact, the most important step of the marketing process
actually happens before launching a
marketing campaign. Careful planning and consideration can make all the
difference in the effectiveness of your efforts. So, if you want to avoid
asking how to get more clients at the end of your marketing campaign, follow
these four simple steps before it even starts.
Step 1: Discover Your
Strengths
What makes you stand out among your competition? What about
your product, service, or company makes you the best choice in your field? A
company’s competitive advantage is what sets them apart. It can be something
complex such as the specifications on a gadget or something seemingly simple
such as their location in relationship to their target market’s home or
workplace. Identifying these strengths is essential since they should be the
crux of your marketing message and appeal to clients.
Step 2: Identify a
Target Market
If you find yourself asking “How do I get more clients?”
without a clear picture of who those “clients” are, then you are missing an
important step in the marketing process. You need to take time to clearly
identify the people and businesses who will most value the products and/or
services you offer. And, while this answer may vary when you look at your
offerings, taking time for this specific identification will allow you to focus
your marketing efforts on those people who are most likely to become valuable
customers.
Step 3: Craft a
Meaningful Message
Once you know what you offer and who wants it, you need to
package those two things together into one message that clearly communicates
those facts. A meaningful message must be scripted in the language of potential
customers and directly address what it is that you can give them that no one
else can. It’s also okay to have more than one message that targets different
markets and/or different products/services.
Step 4: Deliver Your
Message Often
Finally, an effective message will only generate new clients
if it is heard. Therefore, once your message is formed you must work to get it
out to your target market as often as possible. This means consciously choosing
a delivery method for your message that is affordable, aimed at your target
market, and frequent. There are many ways to do this from signage and direct
mailings to email marketing and social media. Try to mix up the media of your
message as much as possible to keep it fresh.
The tendency for businesses to constantly ask the question
“How can I get more clients?” is not likely to go away soon with competition in
the 21st century as sharp as ever. However, through following these
four simple steps with your marketing strategy you can be sure maximize your
exposure to the right potential clients and spend your marketing budget wisely
with excellent effects.
